WHAT IS A BRAND BOOK?
A brand book is a detailed overview of the way you desire for your brand to operate and to be presented to the public. It will include the guidelines for all communications and marketing material across all platforms for which you plan to promote and present your company.
WHAT IS INCLUDED IN A BRAND BOOK?
Guidelines and/or standards are basically the rules one will operate under when any form of materials are being created on behalf of the business. These things will most likely include:
Logo specifications and usage rules
Tag line and usage rules
Fonts and Style
Supporting graphic elements
Design layouts and grids
Examples of correct and incorrect usage
Print, online, and social media layouts and applications
WHEN IS THE TIME TO CREATE MY BRAND BOOK?
Ideally your brand book should be created and developed at the time you are creating your logo. You run the risk of creating a disjointed brand appearance if your brand standards are not completed upfront. This can cause confusion to your customers and impregnate an unprofessional impression.
SHOULD I CREATE MY BRAND BOOK OR SHOULD SOMEONE ELSE?
Although anyone can create their own brand book, we would highly recommend an experienced designer do it for you when they are developing your logo. If your logo has already been created, your designer should be able to still create you a Brand Book.
WHY IS A BRAND BOOK SO IMPORTANT?
A lot of times you may not be the one creating the marketing material for your business, but you will be handing it off to a third party. If you don't have these guidelines to provide to them, then you will most likely experience some of the below frustrations:
Bad or inappropriate usage of your logo
Wrong color usage
Wrong typeface usage
Wrong design elements
Incorrect photography/images and supporting elements
Cheap appearance due to lack of handling material properly
Inconsistent message or tone
Confusion to your audience/customers
***AND THE BIG ONE...waste of time, energy, money and other resources on the part of both parties.
HOW SHOULD I USE MY BRAND BOOK?
You should use your Brand Book as a reference when any form of marketing material is being generated. This includes:
Physical marketing products
It should be used as the base information as to the start of any material created. All final productions should be compared to these guidelines to ensure the material supports brand cohesiveness.
*If a third party is creating material for you and they don't ask you for this material, you should provide it to them anyways. This ensures you have a reference to base the work you have asked them to do to meet your standards.
WHO DO YOU RECOMMEND TO CREATE MY BRAND BOOK?
Ok, we know we are kind of going strong on this one, but for the cost and efficiency they provide we can't recommend them enough.
If your a startup or small business owner, money and time are more valuable than anything. For the type of expertise you need in this area compared to the amount of resources ($) you have, a company like Tailor Brands should be able to accomplish everything you need and some.
Here is an example of the type of files they can provide you.
to create your Logo and Brand Identity Book
BRAND IDENTITY BOOK
BEHIND THE SCENES LOOK
HOW MUCH DOES IT USUALLY COST TO CREATE A LOGO AND A BRAND BOOK?
Type the above question into google and you will probably see answers ranging from $200 - 1500 for just a logo. To create a full brand book package the answers will probably be closer to $2,500 - 20,000.
There is a better way though, and that's Tailor Brands. Their quality, product, and services are hands down compared and their pricing is equivalent to one night out at restaurant a month.
Check out there pricing here.
LASTLY, the customer service at Tailor Brands is outstanding. If you are having difficulties, just make contact with them.