ARE YOU READY TO SPARKOL?
OK, let's talk about video. I think we all can agree that video is very valuable in marketing. It can drive home your message to your customers 10x better than just having them read what your about. Plus, it can emotionally connect with your customer faster when you use both their visual and hearing senses simultaneously. Plus, video can be much more direct in getting your message across.
In 2015, online videos accounted for 55% of all mobile traffic and it's forecasted to be 75% by 2020. That's huge! It's because people emotionally connect to video instead of content.
HERE IS ANOTHER KICKER of why you should be using video...Did you know that you are 53x more likely to show up on page 1 of Google if you have video embedded on your website? Yep, it's true. Ever since Google purchased YouTube, videos started playing a huge role in the algorithm for Google to consider your site relevant.
Here is a video we use to help customers and potential partners understand what we do here at Curacy.
You will notice we left the branding on this video. We wanted you to see the system we used to create this short video. It's called SPARKOL. Sparkol is super easy to use! It uses a combination of VideoScribe and Tawe to create your videos. You can use your own images, icons, or the already provided list of items that come in the system.
Really...if you want to start making a difference with speaking your customers language, start adding videos to your site.