FORBES - Audience Is The Key To Success


Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the smallest businesses. Small enterprises and soloprenuers routinely test ideas before they take them to market, saving tens of thousands of dollars and years of time developing products and services that fall flat with the market.

If you haven’t used market research to help steer the growth of your business, here’s a look at how it can help you achieve your marketing, SEO, and financial goals.

How market research intersects with content and SEO

As the disciplines of SEO and content marketing have evolved in depth and richness, they’ve quickly intersected with the domain that’s traditionally been known as market research. Entrepreneur provides a helpful definition of market research:

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

The roots of using data in SEO projects are largely analytics-focused. Analytics tell us where people are coming from, what’s working, and what opportunities that we can exploit in digital marketing. Market research plays a surprisingly similar role in traditional marketing, helping you get to know your market, follow the trends, and determine strategic priorities for your brand and market. In today’s online landscape, ...FINISH THE ARTICLE HERE